Regardless of what kind of organization you run, be it a business or a nonprofit, you’re likely interested in expanding your audience beyond your core demographic. However, as much as this is often the aim of companies just like yours, it’s much easier said than done. Still, thanks to modern technology, there are numerous ways to approach this issue, with some likely suiting the state of your business more than others.
Not only will the type of organization you run play a role in deciding which road you take in regards to expanding your audience, but the ideals, ambitions, and target audience behind it will as well – rendering some paths contradictory and others as the optimum solution.
Collaborate and Branch Out
The simple fact of the matter is that it can truly be difficult to expand into new markets. These other markets have their own functioning landscapes, with businesses in their respective industries that already have the attention of their audiences. If you can’t beat them, join them, though, right? That may well be an option for you here, too, as business collaborations are a common way of expanding your audience.
You might be wondering what the cost can be, but outside of what is established within your agreement with any given business, the price is simply the mutual benefit of getting exposure to one another’s audience. The nature of this collaboration can vary, and you might find something such as working with an influencer or content creator especially useful due to the interconnectedness of social media. These approaches might be especially prudent if your business has a product or service that you’re looking to advertise.
With so many ways of marketing your organization, especially through the digital sphere, it’s easy to forget about the tried-and-true classics. Word of mouth is one of these, and while it’s difficult to rely on that as the sole pusher of your brand, it’s an important element to cultivate, as what people are saying about you will get around – and you want these things to be positive.
However, there are other options that you do have more say in – such as text and email. While these outlets might sound outdated to you, email remains widely used, and part of your core demographic might still heavily rely on text messages. This could be especially useful if your organization is a political campaign, in which case looking at text message political campaign examples can help you sculpt the perfect approach.
Using data analysis, you might find that you can begin to craft targeted campaigns toward specific audiences that you’re looking to engage with. What this might mean is that you take a step back from all of the kinds of marketing that you’re used to doing, as they continue to appeal to the same crowd, instead looking to specifically aim at places and people who aren’t yet familiar with you – but that’s not all, the content of your marketing might change accordingly as well in order to better suit the moods and whims of this different crowd.
This approach can not only be beneficial in getting you closer to new prospective customers, but it can also give you an idea of how to adapt your strategy in the future.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.