Many of the website owners struggle with a high bounce rate on their websites. This means it is not something new and can be overcome by a few changes on your website. You will be able to reduce the bounce rate and increase conversions. Basically, the bounce rate is very harmful to your website, just because you spend money on advertising and visitors who come to your longing page, quickly bounce off, before you get the chance to convert them.
Bounce rate is a symptom that implicates that somethings is wrong with your strategy. You are not attracting the right audience, or you don’t have valuable content to offer to them. Essentially, having a high bounce rate it is like when a player in the NBA expert picks gets ejected due to violation of sports rules a few minutes into the game.
It is much better to improve your bounce rate on your everyday traffic, rather than trying to attract more audience. That is why, in this article, we will go through some of the ways to reduce the bounce rate on your website.
Improve the readability of your content
The main reason why you might experience a high bounce rate is due to the bad user experience that begins with your content. Even if you provide high-quality content, the readability can be poor, which can scare users away.
Basically, large chunks of text are not working well with your audience. You need to provide the best user experience, where you apply good article structure and text formatting. It is not necessary that you put big letters on everything that is important, and it can have a negative effect on your traffic.
Pop-ups are probably the most annoying thing when it comes to websites. In a recent survey, almost 70% of all users said that irrelevant pop-ups are the main reason they abandon a website. They will also affect your branding strategy and promote a bad reputation.
Even though pop-ups work, especially for building your email lists, you can still find more creative ways of collecting emails without messing up your bounce rate.
There are many other ways to promote your campaigns, and you should try to avoid pop-ups at all costs in order to reduce the bounce rate on your website.
Improve your storytelling
Good storytelling can bring your website to life. Remember, the users that are visiting your website, respond to good stories. You should know what people want to read and optimize your content and site structure in order to provide a better user experience.
When people come to your website, they are basically scanning it, looking for something that stands out. Improving your pictures, design, and the content will make your storytelling much better, which will lower the bounce rate on your website.
Keep your content fresh
Providing new and engaging content is essential for keeping users engaged and lowering the bounce rate on your website. Providing the right content always is yield as the best return on investment (ROI).
Fresh content has the power to generate more leads, and the right content will improve your website reputation. You should also remember to update existing content, just to show users that you are a reliable source and provide valuable information.
Attract the right users
We mentioned at the beginning that the bounce rate might be high due to poor audience targeting. In other words, you are targeting people who are not particularly interested in what you have to offer. Determining your target audience can improve your content strategy as well as sales. You must know your audience characteristics, and optimize your content to provide some kind of value to them.
The quality of the content is also crucial for lowering the bounce rate. Even if you attract the right users, you cannot expect them to stay longer on your website if you don’t provide high-quality content. It is important to remember that users expect something in return for visiting your site.
Lowering the bounce rate is very important for every website. Making users stay longer on your website will improve your chances of convincing them into buying your product. Sometimes you need to improve a few things on your site before you start your advertising strategy in order to make sure your money does not go to waste.