Three investments you should make for your WordPress site

Buying a ready-made WordPress theme is a great investment when it comes to making sure the website you’re starting has the potential to be a really successful project. Without good navigation tools, logical organisation of pages and even just good-looking features, it’s highly likely that any visitor to your page will instantly click off if they find your website frustrating to read. Whilst it’s a first great step to building a great website, there is a lot of work still to be done even when your website is up and running. Here are three other aspects you should consider investing in to make your attractive site a successful site.

 

Photography

Whilst a theme will give you attractive menu bars, backgrounds and a whole range of other features, there is still one thing your website needs to look truly special. Whatever your website evolves around, you should endeavour to have as many high-quality images on your pages as possible. If you’re using your website to sell goods, make sure you take several, clear photos of each item you’re selling so the customer can see exactly what they’re buying. If you’re running a blog or news website, they say a picture paints a thousand words, so make sure to include a relevant picture with any post. These days, technology has advanced so much that you don’t need a photographer to take great pictures. Investing in a standard point and click digital camera will produce pictures with enough pixels to look impressive on any website. If you want to use your phone to take pictures, consider investing in some editing or filter software to really make any image sparkle before you upload it.

 

Marketing

Once you’ve got a great looking website, it’s time to encourage more people to view it. The only problem is that there are millions of different WordPress sites out there, so it is extremely difficult to know where to even begin when it comes to standing out from the crowd. The best way to increase traffic to your website is to employ the services of a marketing team that specialises in WordPress websites. For example, Click Intelligence are a WordPress SEO agency that can create a list of recommended tasks specific to your website to help you increase traffic. Many of these will be easy to implement, but they’ll be on hand to help with any you struggle with. Once you’ve increased your SEO, or search engine optimisation, you’ll be found more commonly on search engine websites, resulting in an influx of new visitors to your page.

 

Keeping your website online

Now you’ve built a successful website, it’s important to keep it online. Consider whether your hosting service package can deal with the amount of traffic to your website that you expect. Most providers will offer different packages depending on the size and popularity of your website.

Whilst it might be tempting to just go for the cheapest package, your site could soon drop offline if you suddenly have an influx of views generated from search engines. Make sure your web host plan has the capacity to deal with any future growth.

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