How would you know whether your business will succeed? Flip a coin? Ask a fortune teller? Well, you could try that, but… Isn’t it better to take matters into your own hands? With a tool like Google Trends, you can easily pull it off! And, in this article, I’m going to show you how you can use it to ensure your business success.
Our team has developed the most advanced e-commerce tools to let you enjoy your dropshipping journey (dropship spy). Check out this article to find out more. Why is it so important to find the right niche? Because, if you make the wrong choice, you’ll have to close down your store, find a new niche, and start over. That’s not such a big problem since dropshipping is not an expensive business to run.
But who wants to spend their time and effort in vain? There are some excellent tools you can use to avoid making such a mistake. One of them is Google Trends! And after reading this article, you’ll be able to use it to evaluate your business idea before giving it a try.
But, it’s important to mention the other option that can help you decide on a niche. The first one is a free niche tool you can find on our website. All you need to do is answer 11 questions to evaluate various niche prospects for your online store. The system scores the niche from 1 to 5 and gives you advice on the best ways to implement your idea. We highly recommend you use this free tool after checking your niche with Google Trends.
The second way is to leave it to the professionals to pick the most suitable niche for you. You can easily get in touch with them if you go to the “Services” section on SaleSource website. As a result, you’ll get three carefully assessed niche options to choose from, various target audiences, and a whole lot more (excluding shopify stores).
Now, let’s go back to Google Trends research. This free tool allows you to put your doubts and worries to rest. By using it, you can look into prospective customers and size up the potential of your business idea. Because that’s something you’re interested in. It’s best if your business is related to your personal interests.
You go to Google trends and type in the search field “art materials”
The graph you see shows the dynamics of people’s interest in art materials over the last 12 months. Let’s zoom out a bit and change the span from 12 months to 5 years.
This way, we make the picture more comprehensive. Now, you can see that there are seasonal surges and dips in demand.
So, what’s the conclusion? It’s a pretty stable niche, though you should be ready for some dry spells, right? Yeah, but… If demand is low in one country, it might be high in others. What about focusing on a specific geographic market? For example, the USA, or Spain, or any other country you like. That could be more opportune.
Luckily, Google Trends allows you to take a look at any market you want to target. Just change “Worldwide” to, let’s say, “United States” in the first column on your left and Google Trends will zero in on the US.
What’s next? Ready to dropship art materials to American customers? Still not sure? Let’s say you also like sports. Maybe dropshipping sportswear is a better option? Well, let’s find it out!
Input “sportswear” and hit the “Enter” button:
Now, it’s clear as day that sportswear is trending more in the USA. You can even see that it surpasses art materials in every state if you scroll down a bit.
But, does that mean that you should choose sportswear over art materials? There is something you may be overlooking. If you decide to sell sports clothing, you’re going to come up against Nike, Adidas and other famous brands.
When picking the niche, take note of the presence of powerful rivals. It could be challenging to compete with them.
That’s it! Now, you know how to check your niche idea for a dropshipping store using a data-driven approach. Google Trends is a great tool to validate your business idea. But, there are more ways you can check whether your niche idea is a good choice and I recommend you pull all the methods together to come up with the best option and ensure your future success.