Site traffic isn’t the only important metric to monitor – and optimize for – when you are a site owner. While traffic is important, it is also necessary to think about other aspects of the site, including user experience and user engagement.
For blogs, high user engagement is best achieved by delivering compelling content that viewers actually love and find valuable. If you are looking to increase your blog engagement, these content tips will help you get started right away.
Get Users Involved
Simple calls to action that get users engaged or involved go a long way. Asking users to comment or share the article may seem like a mundane thing to do, but these calls to action are effective in boosting user engagement.
You can also ask questions and have users share their answers in the Comments section of the post. Don’t forget to respond to the comments you receive so that users continue to be engaged whenever they visit your site.
Create a Journey
One of the ways businesses can boost user engagement is by getting users involved in business operations. A good example is the way brands now take users on a product development journey and let them have a say.
You can, for example, talk about how you use circuit simulation software to develop a refined version of your product. Ask users about the features they want to add – or design elements they would like to see – before finalizing your product.
There is also the simple approach of rewarding user engagement. A lot of blogs are starting to gamify user engagement by adding a reward system. Plugins like MyCRED for WordPress are handy for gamifying the content of your blog.
The reward you offer doesn’t have to be particularly big. Users are more interested in the appreciation you show than the value of the reward itself. Besides, it is more fun for users to go on an adventure and collect rewards than to win something big immediately.
The content you deliver matters just as much as how you deliver it to the audience. Adding contextual visuals to a blog post is a good way of boosting user engagement for that post. Visuals capture attention and encourage users to stay longer on the page.
Visuals can also be used to direct users to a particular part of the article. If you are trying to highlight an important point, adding an infographic or a visual relevant to that point will tell the audience what to focus on immediately.
Review and Refine
Boosting user engagement is a lot like optimizing your site for SEO; it is a continuous process rather than a one-time thing. To maximize engagement, you can try multiple methods and measure their impacts.
It will not be long before you start identifying the best ways to boost the engagement of your specific audience group. Now that you have the best tips and tricks to use, you can start refining your blog posts and how you get users engaged with the value contained in them.