Most website owners have fundamental knowledge in SEO applications and strategies. They receive enormous traffic volume, welcome potential leads, and analyze bounce rates based on the site’s performance. These numbers may seem to be promising, but in fact, these measurements could also be misleading.
How are you going to deal with this situation? Well, it’s now time for you to understand and learn about the organic SEO concepts. Imagine the population of the people who post on websites and social media each day.
You need to come up with a post that is convincing and competitive to outwit your rivals. It takes plenty of time and effort to build an online material that can reach your target audience. The newbie web owners can monetize their content in a span of one to two years.
In modern SEO today, many people are sharing their various techniques to get organic traffic on the website. Since they have already experienced the ups and downs of this business, they do not want the readers to repeat the same mistakes. Now you have all the resources you may now start learning about organic traffic and SEO.
What is organic traffic?
This term refers to an online audience who visits your page via unpaid search results. The visitors are organic because these people directly access and read your site. In contrast with the paid traffic, some website owners pay online ads, and they use PPCs to launch and host their sites.
This principle requires an application of the SEO strategies to find potential leads. Hence, you will need an in-depth marketing strategy without paying any advertisements. In layman’s term, you will need a search engine optimization expert to do the job so that your website will reach the target audience in various browsers.
What are the differences between direct and organic traffic?
Direct traffic depicts direct access to the site. The user has access to the website without the use of the search engines. Sometimes, there is site analytics that provides the number of visitors who check your website. Some of these numbers are just actually your visits and logins.
On the other hand, organic traffic refers to the third party who visits the website. They can be customers, leads, researchers, or readers. It can also be a competitor who keeps an eye on your website. In some cases, someone may also be an online bot. That’s why there are websites that enhance their security by asking questions or solving a captcha.
By knowing these two concepts, you will know how to determine direct and organic traffic. In this way, you can able to measure the potential leads who visit on your site.
Where can you find organic traffic in Google analytics?
Google Analytics is a free web analytics platform that monitors, analyzes, and reports website traffics. You can download the channel grouping report to check the different activities on your page, such as direct, organic, and paid search. Aside from these elements, you can also find social, referral, email, and other traffic channels.
Using this analytics result, it can also help you manage durations, bounce rates, pages per session, conversions, and more. You can also customize the channel grouping report and create a category that suits your needs.
How to get organic traffic on your website?
1. Optimize website contents
Website contents are the essential elements to drive organic traffic and invite potential leads. Just like in a business, you need to create ways on how to attract your customers. First, identify a niche that you can expound. Make sure that you have profound knowledge of the subject matter and create engaging topics about it.
Choose a web builder with user-friendly features and allows UX designs. In this way, you don’t need to familiarize yourself with programming and coding. You can use the user interface to integrate your creations. You may also check a similar niche as your reference in developing your website.
After doing the technicalities, you can now start working on the contents itself. You can write articles, blogs, or trending topics by yourself or hire a writer. To check the writing material, you should use a plagiarism checker and grammar tools such as Copyscape and Grammarly.
Your content should be engaging and beneficial to the readers. In creating useful reading materials, you can come up with informative articles such as how-to’s, step-by-step procedures, trending news, updates, and more.
2. Use social media to drive your traffic
Most people around the globe used social media as a means of communication and entertainment. Aside from using it for personal matters, these applications have earned their popularity in the business world. You can purchase and sell services and goods virtually. It helps people transact efficiently and effectively.
The same thing goes for a website. The social media tools serve as marketing platforms in exposing the site to various people worldwide. These applications will help you reach the target audience and boost organic traffic.
Keep your social media accounts visibly displayed on the website. You can create a side dock to feature Facebook, Instagram, Twitter, YouTube, or Pinterest.
3. Apply SEO Strategies
SEO is the marketing partner of organic traffic. It helps web owners post their content globally and aims to rank higher in the Google search engine. You can check your content via Yoast SEO to verify if you meet the requirement. You can check the plugin tool to learn more about search engine optimization. Moreover, you can also use other snippets freely for your keywords and SEO. Here are some quick tips in applying the search engine optimization strategies.
- Position your focus keywords, semantic, and long-tail anchors
- Make sure to add keywords on the first paragraph and headings or subheadings
- Use the keyword as an ALT text and name of the images
- Check your readability content using Flesch Reading Ease score
- Mention external links and acknowledge the source of the image or reference
- Keep the meta description length around 150 to 160 characters and make sure to mention the keyword in this section as well
- Use headings and subheadings in your content
4. Implement Effective Marketing Strategies
The SEO principles and marketing strategies must go hand in hand together. After optimizing your search engine and keywords, you should take time planning on how to market your website. Social media apps may help you garner organic traffic for your page. However, you cannot depend a hundred percent on these applications alone. You should still need to come up with brilliant marketing ideas to help you deliver the content to your target audience.
Aside from participating in social media, you should also share insights about your website via forums and other online communities such as Quora, Reddit, and more. Moreover, switch to the new marketing strategy using infographics. Nowadays, these contents are the most popular online because of the visuals and information provided in just a single image. You can also use referrals and promotions to drive the people to visit your site and get the best organic traffic.
5. Solve the technical issues on your website
A bounce rate increases when there is an unsatisfied audience. It means the individual left your website, and the content is not relevant to them. As the popular saying goes, the first impression lasts. When visitors aren’t convinced to read your website, they will never visit your page anymore. Sometimes, they even make you feel bad by telling it to others.
To solve any technical issues, you should navigate your website, and put your feet into the visitor’s shoes. Generally, these problems are common to websites, namely speed, images, links, and security.
You should optimize the speed and modify some changes to improve the response time. You can use vector images because of their quality and resolution. Raster pictures contain pixelated grids that look blurred when zoomed in. Moreover, you can compress vector images into smaller files without sacrificing the resolution. Some examples of these file formats are SVG, AI, EPS, and PDF.
Try to resolve the irrelevant links as well. Make sure to use a broken link checker on your website to fix any source URLs. You can also automatically delete the caches to accelerate the speed of the page. Finally, you should use a responsive theme to promote convenient access for the readers and researchers.
6. Perform SEO Audit
Check and scrutinize your website on a monthly, quarterly, or annual basis. This step is vital to enhance the performance of the SEO and website. In this way, it helps you generate leads, and eventually, form them into organic traffic.
According to Joel House Search Media, improving organic SEO is the best way to obtain more traffic and grow your business long term. You can research the SEO checklist to guide you with the process. If you have some budget, you may hire a specialist to conduct the audit and check it for you.
SEO audit involves many steps and procedures in optimizing a website. You can refer to the summary below to know what to do.
- Check any issues that have a greater impact on your website
- Resolve first all the easy things to do
- Analyze your organic traffic using tools and plugins
- Implement a backlink analysis
- Investigate your content and analyze its SEO applications
- Evaluate your keywords and the anchor density
- Improve the marketing content for your website
7. Master the Keyword Research
Keyword research is one of the most important features in the SEO, aside from content marketing and link building. You need to use tools to find the best anchor for your page effectively. Some of the top 10 best tools for keyword finding are the following:
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Moz Keyword Explorer
- Keyword Snatcher
- Google Search Console
- Keywords Everywhere
In choosing the right anchor, you should think like a researcher. Imagine what they will be going to find and what is their interest. If you put yourself in their shoes, you will understand what their needs and wants are. Let’s say, if you focus on a niche, you should be specific on what content to offer.
For instance, if you choose a technology-based content, you should cover an area in that niche. You can write topics focusing on website designs, games, business, apps, gadgets, news, trends, cyber securities, and more. There are several subareas under this category.
If you write content about gaming, you should pick keywords that commonly asked. To cite an example, you can create topics such as the best online games for 2020, cheat tips for emulators, or using twitch as your money maker for games.
By picking appropriate keywords, it will lessen the competition. You will have an advantage to the rest of the world who have a gaming technology niche. When it comes to the anchor, you must use long-tail keywords since these things have lesser volume in the organic traffic competition.
In finding keywords, you may also visit forums and online community websites to know what most people’s interests are. You can also check online shopping sites to cover topics about products or services. In this way, you can get quality and organic traffic for your page.
8. Check the Latest Updates About Your Niche
When starting a website blog, you will most likely create several posts to make your site popular in the world. You need to keep writing content and schedule them daily. Once you have achieved the target market, the search bots will crawl and rank your website.
Well, most SEO experts would say it took them more or less two years before they can finally get monetized. Furthermore, they receive voluminous traffic that includes direct, organic, paid, referred, email marketing, and social. As much as possible, you should aim for organic traffic to rank your website effectively.
To keep it progressing, you should always get the hype with the latest trends. Write blogs that correlate with the new topics, discoveries, and current events. In this way, you will never be left behind against the competitors and you can provide tips for the online community.
As the year passes by, many people are becoming more dependent on gadgets and research. The birth of the new millennial will start to arise, and they will rely on different posts on the web. If you want to keep up with the competition, you should always update your website and check old posts if you can still recycle them. Once you’ve hit the target market, you don’t need to keep writing blogs daily. You may reduce the posting every week.
9. Get involved in Guest Postings
Link building is an important factor for SEO and for gathering organic traffic. This step is the most complex phase in optimizing your website. Aside from using internal and external links, your page link must also be shared to obtain backlinks.
According to Google, backlinks represents an effective way of gaining organic traffic and help rank the website. It works like a referral wherein if someone you know refers to a product or service, you will most likely trust that person. The same thing goes for Google. If a famous website uses your content, Google will analyze your site and recommend it to the researchers as high-quality content. Therefore, you will start gaining backlinks and ranking your website as well.
How are you going to make it work? You can participate in Guest postings. Several aggregator websites offer guest postings and you can contact the owners via emails. Guest post works like a bargain in which you will write a free article in exchange for the backlinks. However, you should come up with email marketing that will convince these owners to say yes to you.
10. Participate in the Online Community and Setup a Subscriber Options
If you want to drive organic traffic to your website, you should understand the online audience and talk to them directly. You can participate in your website comment section and visit popular forums such as Quora, Reddit, Twitch, GitHub, Imgur, and more. Place your web link in the forum so that people can visit your site.
Make sure to set up subscriber options so that people can have an active notification from you. Using their emails, you can send mass newsletters and updates regarding your trends. You may also offer them some discounts and freebies if they will join and subscribed. By doing this technique, it will help you reach organic traffic results and build client relationships at the same time.
Is there an improvement in your traffic?
You have probably read our ten recommendations for an organic traffic boost and apply some of these suggestions. Keep building your visitors and make them potential clients. From time to time, make sure to update and reassess your website and SEO.
Create a checklist exclusively for your use. Utilize this reference whenever you perform audits and examine the overall features of the website. Always remember that room for improvement means a room for learning.