Regardless of what industry you’re in, you always want more potential customers to find your website. That means updating your technical SEO, optimizing for local SEO, and creating quality content will all help improve your SEO. This article will cover five of the most effective and actionable SEO tips you can begin implementing today.
You already know that you need to post high-quality, engaging content and focus on optimizing the technical parts of SEO.
- Fix Internal Linking
There are two main reasons for fixing and optimizing your internal linking. First, users can easily navigate between pages and stay on your website longer, which means your site will rank higher in Google’s algorithm. Second, internal linking will go a long way in improving your SEO.
There are a few ways to go about internal linking. One approach to internal linking is a For You page. You recommend content based upon what other people have previously done when reading that post. Many websites call this the Recommended or Most Popular section. Once you have set up internal linking, it is essential to keep the links up to date and pertinent to your audience.
Another way to go about internal linking is the Wikipedia style. There are links to another page for nearly every proper noun and many other nouns on a Wikipedia page. These links make it easy to search for additional information on a topic because you can easily click and open a new tab. Internal linking structures like this can be highly effective when done correctly.
In addition, you can combine both linking strategies and use them together. Using both strategies will take time but bring the most returns in the long run. Finally, if you’re looking for a guide on how customers find your business on Google, check out this article from Digital Authority Partners.
- Obtain Backlinks
Backlinks are links from one website to another and are vital to your site’s SEO. One way to think of backlinks is as a thumbs up from another website. They are links from other, high-authority sites to a specific page on yours. Backlinking may prove more challenging than you would expect.
You’ll have to reach out to other businesses to obtain backlinks. They’ll also benefit from your domain authority, which is a search engine ranking developed by Moz that predicts how likely a website is to rank in search engine result pages. Creating content that’s link-worthy is also essential. Here’s an article on strategies for obtaining backlinks.
Internal links and backlinks are two of the most crucial component for your site’s SEO.
- Promote Your Content
Social media is an excellent tool for developing brand awareness, but it can also be valuable for SEO. With social media, you create another traffic source to your website. More traffic to your site equals better search results.
Additionally, promoting content on your social media will encourage people to learn more about your business. As a result of your social media activity, you’ll develop stronger brand awareness, improve your SEO, and increase traffic to your website.
Email marketing is another avenue for promoting your content. Depending on your social media following and the number of email subscribers, you could promote your content on both channels. SEO metrics sort links within emails as direct traffic on your site.
Finally, paid traffic is an option for your content. An example of paid traffic is a link at the end of an article that prompts a reader to sign up for your emails. You can run paid traffic to certain content to bring more attention to your website and increase your email subscribers.
- Write Better Meta Descriptions
Meta descriptions are the text you see below the title link on a search results page. To get the best results from your meta description, you need to write an accurate yet enticing description of your business. These short descriptions help Google’s bots understand your page’s content and will get you more organic clicks.
A good rule of thumb is to include keywords and make them enticing by describing the benefit of visiting your page. For example, a golfing supply business could insert a claim about how their products help golfers hit the ball further.
- Use Latent Semantic Indexing (LSI) for Keyword Research
Latent semantic indexing (LSI) is a type of search that uses data from past searches to determine synonyms for mutual understanding and apply that to search results.
Viewers perform Google searches with the same intent but frequently use different vocabularies. There are search terms relevant to your business out there that you haven’t considered using. Free online tools can help you determine these keywords by using LSI. Usually, the number of searches using these words will be much lower than the keywords you typically target, but they are enough to make using them worthwhile.
As you start to see the results of your SEO endeavors, it’s important to remind yourself that SEO is an ongoing process. Be diligent by producing and promoting high-quality and engaging content. The results will follow if you do that.