An ecommerce site without a clearly defined set of buyer personas is like a ship without a rudder. You’ll be going forward but your business is still, ultimately, directionless. The fact is, not every buyer is the same. Ecommerce sites deal with people from all walks of life, and each with their own unique pain […]
Building a new website: Should I use a theme or create a custom design?
When setting up WordPress navigation, I’m often asked how do you create a “placeholder” in the navigation menu. Typically the user wants to have a drop-down menu in the navigation, but there is no need to have the top level item actually be a page on the site. They just want it there so that […]
Edit – 2019-2020: We now offer our own hosting in our own high-end server at affordable pricing compared to competitors, free SSL, daily backups (on-site and off-site), and unlimited bandwidth. If you run a website for more than a year or two you’re likely want to change web hosts. It could be that you’ve […]
All of our lovely content in WordPress (except widgets) is stored in our database as a “post type.” This could be a page, post, navigation menu or something custom like a staff member, food menu item or product. Most of the time these work great out of the box, but occasionally you may need a […]
With smartphones being so ubiquitous now, you often need to add your phone number in a visible location that people can click to dial from their phone. An easy option for doing that is your WordPress navigation bar. As a bonus it’s simple and works with virtually any theme. Here’s what to do: Go to […]
Click here to go back to our child theme setup index. You’ll often hear that the “right way” to customize a WordPress theme is by creating a child theme. The idea is that by placing your customizations in the child theme, when the parent theme is updated, you’ll be able to keep your customizations […]
