It’s a problem you see all too often. Businesses having fancy-looking websites, high-quality images, plugins, all the bells and whistles to make the site stand out to visitors — yet not a single sale. What’s really going on here? And, as a business owner, what can you do to fix the issue? Chances are, your […]
An ecommerce site without a clearly defined set of buyer personas is like a ship without a rudder. You’ll be going forward but your business is still, ultimately, directionless. The fact is, not every buyer is the same. Ecommerce sites deal with people from all walks of life, and each with their own unique pain […]
Building a new website: Should I use a theme or create a custom design?
When setting up WordPress navigation, I’m often asked how do you create a “placeholder” in the navigation menu. Typically the user wants to have a drop-down menu in the navigation, but there is no need to have the top level item actually be a page on the site. They just want it there so that […]
If you run a website for more than a year or two you’re likely want to change web hosts. It could be that you’ve outgrown your original plan or you discovered their service wasn’t really that good. Sometimes your needs just change over time. Here’s the tricky part, the same features of most entry level […]
All of our lovely content in WordPress (except widgets) is stored in our database as a “post type.” This could be a page, post, navigation menu or something custom like a staff member, food menu item or product. Most of the time these work great out of the box, but occasionally you may need a […]
With smartphones being so ubiquitous now, you often need to add your phone number in a visible location that people can click to dial from their phone. An easy option for doing that is your WordPress navigation bar. As a bonus it’s simple and works with virtually any theme. Here’s what to do: Go to […]
