So, you want to start an online business? Well, luckily for you, launching a startup is doable for almost anyone, regardless of a person’s technical skill or previous experience. Even having said that, however, just because you can launch an online business doesn’t mean it’ll be successful. In fact, there’s a lot that goes into […]
Launching a great looking website these days is easy enough for even the most novice of website owners. After all, anyone can access the affordable content management system WordPress and the free resources circulating the web — all of which aim to help people build stellar websites. In fact, these resources let you build a […]
It’s a problem you see all too often. Businesses having fancy-looking websites, high-quality images, plugins, all the bells and whistles to make the site stand out to visitors — yet not a single sale. What’s really going on here? And, as a business owner, what can you do to fix the issue? Chances are, your […]
An ecommerce site without a clearly defined set of buyer personas is like a ship without a rudder. You’ll be going forward but your business is still, ultimately, directionless. The fact is, not every buyer is the same. Ecommerce sites deal with people from all walks of life, and each with their own unique pain […]
Building a new website: Should I use a theme or create a custom design?
When setting up WordPress navigation, I’m often asked how do you create a “placeholder” in the navigation menu. Typically the user wants to have a drop-down menu in the navigation, but there is no need to have the top level item actually be a page on the site. They just want it there so that […]
If you run a website for more than a year or two you’re likely want to change web hosts. It could be that you’ve outgrown your original plan or you discovered their service wasn’t really that good. Sometimes your needs just change over time. Here’s the tricky part, the same features of most entry level […]
