How much would you pay for a chance to sit down with a potential customer and tell them all about your brand’s purpose, its mission and values, and personality? For most business owners, such an opportunity would be priceless and likely lead to a huge conversion rate. Well, they say a picture’s worth a thousand […]
For every marketing campaign, its landing page is the backbone. By providing short-term targets, landing pages assist you in establishing customer satisfaction and increasing profits. Designing a landing page takes numerous things into consideration. You not only have to make sure that its copy targets the audience’s pain points, but also have to consider that […]
2021 is a year when certain web design mistakes are more punishing than in past years. Two very recent developments account for this. Lockdowns have greatly increased demand for BOPIS. BOPIS (buy online, pick-up in store) requires special website features that were once frills but now necessities for many types of small consumer businesses. Google […]
While some nonprofits already raised funds online, the changes the pandemic created forced others to turn to digital methods they’d never embraced before. You may find yourself in a position where you need to ramp up your website and increase donor giving online. Research shows online giving is on the rise. In 2019, online revenue […]
Most business owners spent many years and tons of effort acquiring the knowledge they have. Along the way, they may collect special expertise and awards. The average person looking for products or services may look at your authority level to see if they want to throw business to you or a competitor. Incorporating the information […]
The business to many (B2M) model offers unique benefits for companies that adopt it. B2M businesses can access a wider range of potential clients, more opportunities, and niches that B2C or B2B businesses may not be able to handle. However, the model also creates new challenges in messaging. Every B2M business has to deal with […]
Your site slogan sums up what your business is about in a few words. It should evoke powerful emotions, paint a vivid picture or entertain anyone who lands on your page. In your typography hierarchy, the site slogan is typically the first or second-largest font on your page, demanding attention. According to Statista, the number […]
