Most business owners spent many years and tons of effort acquiring the knowledge they have. Along the way, they may collect special expertise and awards. The average person looking for products or services may look at your authority level to see if they want to throw business to you or a competitor. Incorporating the information […]
The business to many (B2M) model offers unique benefits for companies that adopt it. B2M businesses can access a wider range of potential clients, more opportunities, and niches that B2C or B2B businesses may not be able to handle. However, the model also creates new challenges in messaging. Every B2M business has to deal with […]
Your site slogan sums up what your business is about in a few words. It should evoke powerful emotions, paint a vivid picture or entertain anyone who lands on your page. In your typography hierarchy, the site slogan is typically the first or second-largest font on your page, demanding attention. According to Statista, the number […]
For any business, a good website will be the center of a successful online web presence or digital marketing campaign. And there’s always room for improvement in your website. Even if you think your business website is pretty effective, web designers are always experimenting with new ways to improve business web design — like finding […]
Landing pages are your chance to make an excellent first impression on site visitors. Getting them just right to meet the needs of your target audience takes time and perseverance. Unfortunately, the efforts to tweak a landing page to perfection can also lead to big mistakes. In a survey, 45% of small-business owners admit they don’t […]
