The business to many (B2M) model offers unique benefits for companies that adopt it. B2M businesses can access a wider range of potential clients, more opportunities, and niches that B2C or B2B businesses may not be able to handle. However, the model also creates new challenges in messaging. Every B2M business has to deal with […]
Though we have always been told to never judge a book by its cover, the fact of the matter is most of us do exactly that. There is no such thing as style above substance because style is actually a massive indicator of quality. And so, there is much more to aesthetics than just making […]
The right technology can make a major difference for small and medium businesses. When you only have so many employees and so much cash flow, automating a task or optimizing some process can be a serious victory. However, adopting a new solution or kind of technology can be time-consuming and expensive. Most business owners only […]
Your site slogan sums up what your business is about in a few words. It should evoke powerful emotions, paint a vivid picture or entertain anyone who lands on your page. In your typography hierarchy, the site slogan is typically the first or second-largest font on your page, demanding attention. According to Statista, the number […]
Collaboration has been the business buzzword of 2020. As hundreds of thousands of businesses were forced to close their doors, the workers retreating into their homes, firms had to find a way to get their workers to collaborate over space and time. The solution, of course, was to turn to developed collaboration software that the […]
The online world is saturated with WordPress blogs, and understandably so. Setting up a blog is a fantastic way to express yourself, start conversations with like-minded people, and build up your reputation in a way that can be helpful for your career prospects. And, WordPress is the obvious choice for almost any type of website. […]
Are you the only person working at your company? Even if you are, it is incredibly important that you make sure you have a cohesive voice across any channel that might come into contact with a customer. For the sake of brand unity and uniformity, there are some very key changes that need to be […]