7 Tips On How To Stop Your Emails From Going To Spam
Here’s a frustrating situation: You spend hours and hours crafting the perfect email – only to have it detoured to the recipient’s spam folder. Yes, I’d yell at the computer screen too. Besides, people don’t really check their spam folders. Right?
So, how do you make sure you don’t end up in the spam folder? In today’s guide, we will discuss exactly that. Check out these awesome tips that will help you land in your subscribers’ inbox instead of spam.
But first, let’s figure out why your email ends up in the spam folder in the first place:
Why are My Emails Going to Spam?
As of March 2021, 45.1% of emails are considered SPAM!
The major reason why your emails end up in the spam folder is because of the rigorous spam filtering being carried out by Email Service Providers. Email Service Providers (ESPs) like Google and Yahoo have been working hard at filtering emails to provide their customers a better service. Problem is that these filters aren’t 100% perfect. This is why sometimes legit emails end up in the spam boxes too.
Let’s talk about how you can bypass the filter and end up in your recipient’s inbox.
7 Tips On How To Stop Your Emails From Going To Spam
Set Up Proper Authentication
First and foremost, authenticate your emails so that ESPs can see the email is being sent by a legitimate, verified user. There are many methods to authenticate your emails but the most popular ones are as follows:
➔ DKIM (Domain Key Identified Mail)
➔ SPF (Sender Policy Framework)
➔ DMARC (Domain-Based Message Authentication Reporting and Conformance)
By setting up proper authentication, you can mitigate the delivery issues to a huge extent. Besides, authenticating your email is much more than just managing your sending reputation. It also builds your recipients’ trust and helps you prevent your business from being spoofed.
Proofread Your Emails
If your email sounds like it has been written by a bot, it can be flagged for spam filters. It can also happen if your email is written hastily and is ridden with typos and grammatical errors. To ensure that your emails are free of typos, you can either hire a proofreader or use tools such as Grammarly or Microsoft’s Word spell checker.
You can also use the best email marketing automation tools, like HubSpot or Moosend to create professional email campaigns for you.
Don’t Write Spammy Subject Lines
The CAN-SPAM act (2003) states that it is against law to mislead readers intentionally by using subject lines that induce them to view the message. Therefore, due to the wording they choose, email marketers often end up in the spam box. Many such emails include references to money, exclamation marks, and promise discounts.
It is not just the subject lines; it is the complete email content. You have to follow proper email copy practices like avoiding unnecessary attachments, only linking to reputable sites, and not abusing emojis/punctuation marks.
You can also use SaaS onboarding email templates to create strong and impressive emails that definitely don’t end up in the spam folder.
Include Your Physical Address
Many small business owners hesitate from providing their home address for the fear of it falling into the wrong hands. It is a legitimate concern. But legally, you HAVE to include your physical address in the email. This can be your street address or, if you are working from home, the post office box address you are registered with. Thus you don’t really need to add your home address.
By compulsorily adding the address, your business meets the requirement of transparency and credibility which is required by the CAN-SPAM Act (2003).
Let Them Unsubscribe
Letting your subscribers leave the email list easily may sound counterintuitive, but hear us out. First of all, it is in compliance with the CAN-SPAM act which tells email marketers to include a way to unsubscribe from the email list.
Secondly, it builds your trust and confidence among the subscribers. I mean, when they know they can leave whenever they want to, the readers will value your content more.
Even transactional emails – the ones with the highest open rates – include unsubscribe options. Check these SaaS transactional email examples of some of the biggest brands. See how they all have added the ‘unsubscribe’ option at the very bottom of their emails to allow the audience to leave at any point they want.
Get Your Email Address Whitelisted
Last but not least, ask your subscribers to whitelist you. With Email Service Providers – like Yahoo, Google, and Microsoft – it is hard work to not get caught in the spam filter programs. So, in order to ensure that you end in the inbox of your subscribers, ask them to whitelist your ‘From’ address.
You will see even big brands, like Zapier and Microsoft, asking subscribers to whitelist their emails, so this is actually valid.
Note that your readers may not know how to whitelist your email address, so add a proper, step-by-step instruction manual alongside.
Ready to Land in the Inbox?
Email marketing brings a unique challenge for every business depending on their audience and type of content. The more you understand your audience, the better your email content gets. It can be extremely frustrating to end up in the spam folder but by using the tips shared above, you can make sure you land in their inbox.
But landing in the inbox is not enough; that’s where the real game begins. Once you have landed in your recipient’s inbox, it is time to meet their expectations and keep high email engagement. To ensure you hit the right spot from the perspective of format and design, you can use SaaS onboarding email templates.